DRM refers to the fact that you can't view Amazon Kindle books on other devices (including your computer), or on other Kindles - i.e. no sharing, the purpose of DRM.
Non-DRM Mobi books, like free e-books found online in Mobi format, or files you convert to Mobi files, are already supported on Kindle.
Being at home on a rainy day, but wanting to read some new novel that just came out, you can have it in seconds. This concept (not hobbled by DRM) is pretty damned liberating.
Kindles can read a variety of non-proprietary, non-DRM'ed formats. They read TXT, HTML, JPEG, and non-DRM Mobi files directly.
A revolutionary portable reader that wirelessly downloads books, newspapers, magazines and blogs to a crisp, high-resolution electronic paper display that looks and reads like real paper, even in bright sunlight.