Amazon can do a lot of money only from selling kindle, like Apple does with the iPod.
A cheap casioppeia allows me to read ebooks around 2001.
If you read some of the Kindle discussion groups, you'll see people complaining about "no backlighting", and then a few days/weeks later they will be lauding the fact that it has no backlighting.
Plenty of free e-books in Mobipocket format show up fine on Kindle.
A revolutionary portable reader that wirelessly downloads books, newspapers, magazines and blogs to a crisp, high-resolution electronic paper display that looks and reads like real paper, even in bright sunlight.