The Kindle has many flaws, but it does allow you to read a few different non-DRM formats.
Amazon can do a lot of money only from selling kindle, like Apple does with the iPod.
How do you load other eBooks onto the Kindle? Just add Amazon DRM.
Being at home on a rainy day, but wanting to read some new novel that just came out, you can have it in seconds. This concept (not hobbled by DRM) is pretty damned liberating.
A revolutionary portable reader that wirelessly downloads books, newspapers, magazines and blogs to a crisp, high-resolution electronic paper display that looks and reads like real paper, even in bright sunlight.