The Kindle is already able to read more than just Amazon DRMed content, it can handle a number of formats.
Think about waiting somewhere in the middle of the day, or perhaps in an airport while you're traveling, and having immediate access to 100,000 books and hundreds of newspapers and periodicals from this pad in your hand.
Granted the PDF converter seems to have some trouble with graphics PDF's, but for books the converter works very well.
Devices like the Sony Reader, Cybook, and Kindle DO NOT have glowing LCD screens.
A revolutionary portable reader that wirelessly downloads books, newspapers, magazines and blogs to a crisp, high-resolution electronic paper display that looks and reads like real paper, even in bright sunlight.