Amazon can do a lot of money only from selling kindle, like Apple does with the iPod.
Being at home on a rainy day, but wanting to read some new novel that just came out, you can have it in seconds. This concept (not hobbled by DRM) is pretty damned liberating.
Use Mobipocket software to convert PDFs to that format so you can read them on Kindle.
The Kindle is already able to read more than just Amazon DRMed content, it can handle a number of formats.
A revolutionary portable reader that wirelessly downloads books, newspapers, magazines and blogs to a crisp, high-resolution electronic paper display that looks and reads like real paper, even in bright sunlight.