Non DRM Mobipocket format is already supported on the Kindle - just drag and drop.
How do you load other eBooks onto the Kindle? Just add Amazon DRM.
The Kindle has a built in cell receiver so that you can wirelessly browse, preview and purchase books using one-click.
Amazon can do a lot of money only from selling kindle, like Apple does with the iPod.
A revolutionary portable reader that wirelessly downloads books, newspapers, magazines and blogs to a crisp, high-resolution electronic paper display that looks and reads like real paper, even in bright sunlight.